If you are running a business, you should understand how important your online presence is. After all, if people cannot find your business online, they can’t purchase any goods or services from you. The goal of any business owner is to make sure they are being seen online. A large increase web presence will ensure people are finding your website and seeing what you are sharing and posting on social media. There are multiple ways to increase your company’s visibility online, but I am going to focus on the top four.
4 Keys Areas to Increase Your Online Presence
1. SEO
One of the best ways you can increase your online presence is by optimizing your web pages with SEO. Search Engine Optimization is what Google, and other search engines, use to rank your website in search results.
There are two parts of SEO. The first is all the content you are posting. Your web pages and posts should include keywords, as well as both internal and external links. Of course, creating content that your target audience is looking for will help too.
The second part of SEO is all the technical components of your website. You will rank higher for SEO if your site and pages load quickly. Backlinks are also helpful when it comes to credibility.
While posting consistently doesn’t always help with SEO, it does help with keeping your audience engaged. If you aren’t posting too much, all those people may choose to visit other websites where they are learning something new more often.
2. Social Media
Every business must be on social media nowadays, especially when they are looking to increase their web presence. It is best to be on multiple social media platforms. But only if you can be consistent and post regularly. If you cannot do that, especially in the beginning, start with one platform and slowly add others.
It is very important that you are consistently posting content on your social media pages. By posting regularly, your posts will not get lost amongst all the other posts in your target audiences’ feed.
You should also make sure that your branding is consistent between your website and all the social media platforms you are on. With consistent branding, your audience will know that it is your company right away.
The last thing you should do to increase your online presence on social media is to engage with your audience. Ask questions that require responses, so you can start conversations. Answer questions people ask on your posts and comment on other things that are being posted. Engaging with your audience shows you care and that you are paying attention to what they are saying.
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3. Content Marketing
As I mentioned above, consistently posting new content will help your online presence. There are many ways you can create new content for your website and social media platforms. The best way to determine what you will post online is to create a strategy.
I recommend starting by determining what type of information you want to share with your audience. Once you have some topics, think about whether you can create multiple posts about each topic. This will allow you to share the information, but in smaller portions. By doing this, you will have more content available instead of only a few pieces.
When you are creating your content, you must consider where you will be posting and sharing it. I recommend sharing posts from your website on your social media pages. However, you should also be creating other types of content for your social media platforms. This will ensure you have enough content available, so you can post regularly like I mentioned above.
4. Video Marketing
As important as content marketing is, video marketing is growing in popularity. While video marketing is still going to have you creating content, the way the content is presented is different. For video marketing, you are going to actually create a video that your audience can watch online.
Creating videos can be a challenge at first. You must either have someone else holding the video camera or have a tripod you can place it on if you are in the video. Talking to the camera can also seem strange at first, so it may take you a few tries to get it right. The good news is you can edit your videos, so you are only sharing the best parts of what you are filming. Of course, editing can take some time, which is why some people hire an expert to do that portion of the job.
Some videos are like slideshows or pictures with pertinent information included. Those are easier to create.
You can also do live videos on some social media platforms. The live options are great, because there is no editing. But if you make a mistake, or say “um” too many times, you can’t remove those when you are finished. Some business owners love the lives though, because they get more interaction from their audience.
Conclusion
These are the four best ways to increase your online presence. While you can implement them all right away, you may want to start with one. This will keep you from getting too overwhelmed. You may also want to hire an expert to increase web presence for you, so it is one less thing you need to think about as you are running your business.
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